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NetEase Cloud Music is a popular music streaming service in China. It offers a vast library of songs across various genres. It has gained a significant user base, especially among younger generations in China, and is known for its social features that enable music enthusiasts to connect and share their musical experiences.
The concept revolves around taking users on a dynamic journey, showcasing the influential ways in which music, love, sports, and culture converge to shape our world. Tailored to NetEase Cloud's predominantly younger user base, the style exudes a sense of audaciousness, vibrancy, and enjoyment.
Audio: Rocket Funk - The Grateful 7
Software
After Effects | Illustrator
Year
2022
NetEase Cloud Brand Stories
2D Motion graphics | Individual work
Storyboard
Character Design
Styleframe
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